Germany: Market increased in the first half 2021 - Free2play becomes increasingly popular

Suitable to the start of Gamescom 2021 This week, the responsible persons of Game, the association of the German Games industry, received the development of the German video game market in the first half of the calendar year 2021.

According to Game, sales with computer and video games as well as corresponding hardware in the first six months of the year amounted to 4.6 million euros. Compared to the same period last year, the German video game market increased by 22 percent here. The basis of the data is surveys of the market research companies GfK and App Annie. Among the largest growth drivers for the first half of the year included in-game and in-app purchases, whose turnover increased by 34 percent to two billion euros.

also hardware and online services posted growth

At the same time, the great demand for Games hardware such as gaming consoles, graphics cards and similar products contributed to sales growth by 24 percent to around 1.7 billion euros. Online offers such as PlayStation Plus, Xbox Live Gold or Xbox Game Pass benefited from this development and increased by 18 percent to 378 million euros compared to the first half of 2020.

on the subject : Germany: Also Covid-19-conditioned - Revenues & Digital Sales put in 2020

Furthermore, the report of Game can be found that Free2Play titles in Germany enjoy steadily growing acceptance or popularity. As it is called using the data of GfK, 68 percent of German players and players have already played free2play titles without investing money in them. Accordingly, 57 percent of respondents said that they prefer to play Free2Play title instead of spending money for a classic premium title.

Potential of video games is not exploited

Incidentally, the German gaming community with video games is completely satisfied. On the contrary, according to Game and GfK, with 56 percent more than half of all German players and players, the position is represented that the potential of video games is not exhausted. Instead, topics such as environmental protection, social injustice or discrimination should be more discussed in video games.

on the subject : Germany: Gaming online services on the rise

From the point of view of every other German, the great potential of Games in Germany are not yet used enough. More than every second German agrees to the statement that games can help convey environmentally conscious behavior by simulating the consequences of environmentally harmful behavior. The approval is similar to the statement that Gamification motivates to more movement in everyday life and healthier food and thus contribute to health, says Game.

Finally, it was pointed out that seven million Germans regularly pursue Livestreams. The complete report on the development of the German video park in the first half of 2021 will find your here .

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